Grotesca Design Studio
The new brand visual identity is joyful and pleasant, conveys happiness and stability, and conveys confidence and service all the way through. The logo design is a unique typeface that was designed exclusively to match brand values - Up-to-date and refreshing, but not forgetting where it came from. The letters are sans-serif, geometric, and stable in order to convey confidence and quality. The round base gives a sense of flow, with an eye pleasing finish.