Born and raised in Jerusalem, Israel.

I started my career as an in-house designer for the Movement for Quality Government in Israel. After graduating, I worked for almost two years with the wonderful Grotesca Design studio, branding mainly local businesses & nonprofit organizations both digitally and in print.

In 2021 I moved to the next challenge and became a digital marketing designer at Wix.com. Shortly after that I was promoted to a leadership position - where I got to manage a group of highly skilled designers,  and provided creative and personal mentoring to help them grow in all areas.

 

Today I'm studying Visual Communication MA at Royal College of Arts. My Visual Communication B.Des was at Bezalel Academy of Art & Design; And as part of CLEVER (EU creative leadership program), I studied for a semester at the University of Brighton.

My passion as a creator is telling stories - whether the medium is printed, timeline-based, or pixel-oriented. Well-presented narratives can alter views and perceptions, impact people's lives, make a change in the world. Visual storytelling is a powerful means within that realm, and I'm always eager to explore new ways of utilizing it to do good.

That sums it up. If you want to know more, feel free to reach out.