Bezalel Graduates

Combining computer-generated materials and printed objects, this branding proposal for the Bezalel Academy of Art and Design is first and foremost about creation. The starting point for this project was a text describing the defining moment, which led to a long string of thoughts about the birth of 'Making'. The Project has three major components: maps, posters and floor signs. each displaying a slightly different approach to the balance between physical materials (paper, vinyl, ink) and digital production forms. The Lettering refers to stone carved Hebrew letters, found on a plaque in Dizengoff House in Tel-Aviv. Those letters were also inspired, and drew their forms from ancient Semitic writings.